GAZ
KUNDE
Gaz Group, Moscow, RF
AUFGABE
Worldweide trends of trans- port branding, changing the positioning in the domestic market.
It,s The Time to make rebran- ding, to became incentive for graphical changes.
Each second commercial car in Russie is the GAZ car. 80 years of the Brand‘s history, when GAZ cars achieved glory and love of the public. Famous „Pobeda“ „Volga“ and „Chaika“. In Carstory they are Legend. In this Project could apply: modernisation of ideological and visual components of
the brand without loosing recognizability. Careful und rezspaontsibiloeandpoarafllelindtwo directions: Logotype and Sign.
ERGEBNISSE
The renewed style of GAZ
Group was introduced open the exhibitions COMTRANS, Russland.